{"title":"Alternative Flooring Jute Rugs","description":"\u003cp\u003eThe Alternative Flooring Jute Rug features a beautifully woven jute bouclé design with a contrasting jet border. Made from 100% natural jute, ideal for stylish, sustainable home interiors.\u003c\/p\u003e","products":[{"product_id":"alternative-flooring-colin-jute-rug","title":"Alternative Flooring Colin Jute Rug","description":"\u003cp\u003e\u003cstrong\u003eAlternative Flooring Colin Jute Rug with Cotton Biscuit border edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis natural jute rug has been crafted using our Jute Big Bouclé Crumpet carpet with a Cotton Biscuit border edge. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Colin Jute Rug by Alternative Flooring is crafted from Jute Big Bouclé Crumpet, offering a beautifully textured, organic feel that enhances any space with natural charm. Finished with a warm Biscuit border, this rug provides a subtle yet stylish contrast, making it a versatile choice for modern and traditional interiors alike. Sustainably sourced, jute is naturally strong, durable, and biodegradable, making this rug an eco-friendly addition to your home. Perfect for medium domestic use in living areas, bedrooms, or relaxed spaces, the Colin Jute Rug also offers an optional Intec stain-resistant treatment to help protect against spills and everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 id=\"ds_div\"\u003e\u003c\/h3\u003e\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"585\" data-end=\"605\"\u003e\u003cstrong data-start=\"589\" data-end=\"605\"\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"606\" data-end=\"948\"\u003e\n\u003cli data-start=\"606\" data-end=\"641\"\u003e\n\u003cp data-start=\"608\" data-end=\"641\"\u003e\u003cstrong data-start=\"608\" data-end=\"618\"\u003eBrand:\u003c\/strong\u003e Alternative Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"642\" data-end=\"701\"\u003e\n\u003cp data-start=\"644\" data-end=\"701\"\u003e\u003cstrong data-start=\"644\" data-end=\"655\"\u003eDesign:\u003c\/strong\u003e Jute Big Bouclé Crumpet with Biscuit border\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"702\" data-end=\"771\"\u003e\n\u003cp data-start=\"704\" data-end=\"771\"\u003e\u003cstrong data-start=\"704\" data-end=\"720\"\u003eComposition:\u003c\/strong\u003e 100% natural jute for a rustic and textured look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"772\" data-end=\"802\"\u003e\n\u003cp data-start=\"774\" data-end=\"802\"\u003e\u003cstrong data-start=\"774\" data-end=\"786\"\u003eBacking:\u003c\/strong\u003e Durable latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"803\" data-end=\"862\"\u003e\n\u003cp data-start=\"805\" data-end=\"862\"\u003e\u003cstrong data-start=\"805\" data-end=\"822\"\u003eEco-Friendly:\u003c\/strong\u003e Biodegradable and sustainably sourced\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"863\" data-end=\"948\"\u003e\n\u003cp data-start=\"865\" data-end=\"948\"\u003e\u003cstrong data-start=\"865\" data-end=\"888\"\u003eOptional Treatment:\u003c\/strong\u003e Intec stain-resistant finish available for added protection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"o9mgun\" data-start=\"955\" data-end=\"978\"\u003e\u003cstrong data-start=\"959\" data-end=\"978\"\u003eProduct Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"979\" data-end=\"1548\"\u003e\n\u003cli data-start=\"979\" data-end=\"1008\"\u003e\n\u003cp data-start=\"981\" data-end=\"1008\"\u003e\u003cstrong data-start=\"981\" data-end=\"998\"\u003eProduct Code:\u003c\/strong\u003e 1619-01\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1060\"\u003e\n\u003cp data-start=\"1011\" data-end=\"1060\"\u003e\u003cstrong data-start=\"1011\" data-end=\"1021\"\u003eRange:\u003c\/strong\u003e Jute Carpets \u0026amp; Natural Jute Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1061\" data-end=\"1084\"\u003e\n\u003cp data-start=\"1063\" data-end=\"1084\"\u003e\u003cstrong data-start=\"1063\" data-end=\"1074\"\u003eColour:\u003c\/strong\u003e Natural\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1085\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1087\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1087\" data-end=\"1108\"\u003eAvailable Widths:\u003c\/strong\u003e 4m\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1114\" data-end=\"1149\"\u003e\n\u003cp data-start=\"1116\" data-end=\"1149\"\u003e\u003cstrong data-start=\"1116\" data-end=\"1137\"\u003eYarn Composition:\u003c\/strong\u003e 100% Jute\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1150\" data-end=\"1180\"\u003e\n\u003cp data-start=\"1152\" data-end=\"1180\"\u003e\u003cstrong data-start=\"1152\" data-end=\"1168\"\u003ePile Weight:\u003c\/strong\u003e 4150 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1181\" data-end=\"1212\"\u003e\n\u003cp data-start=\"1183\" data-end=\"1212\"\u003e\u003cstrong data-start=\"1183\" data-end=\"1200\"\u003eTotal Weight:\u003c\/strong\u003e 4150 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1213\" data-end=\"1240\"\u003e\n\u003cp data-start=\"1215\" data-end=\"1240\"\u003e\u003cstrong data-start=\"1215\" data-end=\"1232\"\u003eTotal Height:\u003c\/strong\u003e 15 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1241\" data-end=\"1268\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1268\"\u003e\u003cstrong data-start=\"1243\" data-end=\"1260\"\u003eConstruction:\u003c\/strong\u003e Woven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1269\" data-end=\"1291\"\u003e\n\u003cp data-start=\"1271\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1271\" data-end=\"1283\"\u003eBacking:\u003c\/strong\u003e Latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1292\" data-end=\"1312\"\u003e\n\u003cp data-start=\"1294\" data-end=\"1312\"\u003e\u003cstrong data-start=\"1294\" data-end=\"1303\"\u003eDyed:\u003c\/strong\u003e Undyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1313\" data-end=\"1337\"\u003e\n\u003cp data-start=\"1315\" data-end=\"1337\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1331\"\u003eMothproofed:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1338\" data-end=\"1362\"\u003e\n\u003cp data-start=\"1340\" data-end=\"1362\"\u003e\u003cstrong data-start=\"1340\" data-end=\"1356\"\u003eAnti-static:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1363\" data-end=\"1393\"\u003e\n\u003cp data-start=\"1365\" data-end=\"1393\"\u003e\u003cstrong data-start=\"1365\" data-end=\"1380\"\u003eTOG Rating:\u003c\/strong\u003e Not Tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1394\" data-end=\"1439\"\u003e\n\u003cp data-start=\"1396\" data-end=\"1439\"\u003e\u003cstrong data-start=\"1396\" data-end=\"1410\"\u003eVacuuming:\u003c\/strong\u003e Suction vacuum recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1440\" data-end=\"1488\"\u003e\n\u003cp data-start=\"1442\" data-end=\"1488\"\u003e\u003cstrong data-start=\"1442\" data-end=\"1466\"\u003eInstallation Method:\u003c\/strong\u003e Double Stick Method\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1489\" data-end=\"1548\"\u003e\n\u003cp data-start=\"1491\" data-end=\"1548\"\u003e\u003cstrong data-start=\"1491\" data-end=\"1516\"\u003eContract Suitability:\u003c\/strong\u003e Class 21 – Light Domestic Use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"6yjd90\" data-start=\"1555\" data-end=\"1584\"\u003e\u003cstrong data-start=\"1559\" data-end=\"1584\"\u003eRecommended Use Areas\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1585\" data-end=\"1644\"\u003e\n\u003cli data-start=\"1585\" data-end=\"1596\"\u003e\n\u003cp data-start=\"1587\" data-end=\"1596\"\u003eBedroom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1597\" data-end=\"1612\"\u003e\n\u003cp data-start=\"1599\" data-end=\"1612\"\u003eDining Room\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1613\" data-end=\"1623\"\u003e\n\u003cp data-start=\"1615\" data-end=\"1623\"\u003eLounge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1624\" data-end=\"1632\"\u003e\n\u003cp data-start=\"1626\" data-end=\"1632\"\u003eRugs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1633\" data-end=\"1644\"\u003e\n\u003cp data-start=\"1635\" data-end=\"1644\"\u003eRunners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alternative Flooring","offers":[{"title":"Small 1.5m x 0.9m \/ None","offer_id":46664176435439,"sku":null,"price":188.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667650662639,"sku":null,"price":193.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Cleaning Kit: (£45.90 )","offer_id":46667650695407,"sku":null,"price":234.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.5m x 1.2m \/ None","offer_id":46664176599279,"sku":null,"price":266.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.5m x 1.2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667650728175,"sku":null,"price":277.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.5m x 1.2m \/ Cleaning Kit: (£45.90 )","offer_id":46667650760943,"sku":null,"price":312.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ None","offer_id":46664176763119,"sku":null,"price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667650793711,"sku":null,"price":419.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Cleaning Kit: (£45.90 )","offer_id":46667650826479,"sku":null,"price":445.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ None","offer_id":46664176926959,"sku":null,"price":524.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667650859247,"sku":null,"price":554.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Cleaning Kit: (£45.90 )","offer_id":46667650892015,"sku":null,"price":570.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/files\/Untitleddesign-2025-08-12T211011.839.png?v=1755015033"},{"product_id":"alternative-flooring-james-jute-rug","title":"Alternative Flooring James Jute Rug","description":"\u003cp\u003e\u003cstrong\u003eAlternative Flooring James Jute Rug\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis woven jute rug has been crafted using our Jute Big Bouclé Crumpet carpet with a Cotton Gunmetal border edge. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe James Jute Rug by Alternative Flooring is crafted from Jute Big Bouclé Crumpet, offering a naturally textured and eco-friendly flooring solution. Framed with a sophisticated Gunmetal border, this rug strikes the perfect balance between rustic charm and contemporary elegance. Made from 100% natural jute, it is both durable and biodegradable, making it an excellent sustainable choice for your home. Ideal for medium domestic use, it works beautifully in living areas, bedrooms, or relaxed interiors. For added protection, an optional Intec stain-resistant treatment is available to help guard against spills and wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAlternative Flooring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eJute Big Bouclé Crumpet with gunmetal border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e100% natural jute for a textured and organic look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBacking:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDurable latex backing\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEco-friendly \u0026amp; biodegradable\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptional Intec stain-resistant treatment\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor enhanced durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 id=\"ds_div\"\u003e\u003c\/h3\u003e\n\u003ch3 data-end=\"172\" data-start=\"156\" data-section-id=\"zdo00z\"\u003e\u003cstrong data-end=\"172\" data-start=\"160\"\u003eAbout Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"452\" data-start=\"174\"\u003e\n\u003cli data-end=\"203\" data-start=\"174\"\u003e\n\u003cp data-end=\"203\" data-start=\"176\"\u003e\u003cstrong data-end=\"193\" data-start=\"176\"\u003eProduct Code:\u003c\/strong\u003e 1619-02\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"255\" data-start=\"204\"\u003e\n\u003cp data-end=\"255\" data-start=\"206\"\u003e\u003cstrong data-end=\"216\" data-start=\"206\"\u003eRange:\u003c\/strong\u003e Jute Carpets \u0026amp; Natural Jute Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"279\" data-start=\"256\"\u003e\n\u003cp data-end=\"279\" data-start=\"258\"\u003e\u003cstrong data-end=\"269\" data-start=\"258\"\u003eColour:\u003c\/strong\u003e Natural\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"297\" data-start=\"280\"\u003e\n\u003cp data-end=\"297\" data-start=\"282\"\u003e\u003cstrong data-end=\"293\" data-start=\"282\"\u003eRepeat:\u003c\/strong\u003e —\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"326\" data-start=\"298\"\u003e\n\u003cp data-end=\"326\" data-start=\"300\"\u003e\u003cstrong data-end=\"321\" data-start=\"300\"\u003eAvailable Widths:\u003c\/strong\u003e 4m\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"362\" data-start=\"327\"\u003e\n\u003cp data-end=\"362\" data-start=\"329\"\u003e\u003cstrong data-end=\"350\" data-start=\"329\"\u003eYarn Composition:\u003c\/strong\u003e 100% Jute\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"393\" data-start=\"363\"\u003e\n\u003cp data-end=\"393\" data-start=\"365\"\u003e\u003cstrong data-end=\"381\" data-start=\"365\"\u003ePile Weight:\u003c\/strong\u003e 4150 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"429\" data-start=\"394\"\u003e\n\u003cp data-end=\"429\" data-start=\"396\"\u003e\u003cstrong data-end=\"412\" data-start=\"396\"\u003eMothproofed:\u003c\/strong\u003e Moth-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"452\" data-start=\"430\"\u003e\n\u003cp data-end=\"452\" data-start=\"432\"\u003e\u003cstrong data-end=\"444\" data-start=\"432\"\u003eBacking:\u003c\/strong\u003e Latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"482\" data-start=\"459\" data-section-id=\"1j6bbex\"\u003e\u003cstrong data-end=\"482\" data-start=\"463\"\u003eWhere to Put Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"513\" data-start=\"483\"\u003eIdeal for the following areas:\u003c\/p\u003e\n\u003cul data-end=\"573\" data-start=\"514\"\u003e\n\u003cli data-end=\"525\" data-start=\"514\"\u003e\n\u003cp data-end=\"525\" data-start=\"516\"\u003eBedroom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"541\" data-start=\"526\"\u003e\n\u003cp data-end=\"541\" data-start=\"528\"\u003eDining Room\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"552\" data-start=\"542\"\u003e\n\u003cp data-end=\"552\" data-start=\"544\"\u003eLounge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"561\" data-start=\"553\"\u003e\n\u003cp data-end=\"561\" data-start=\"555\"\u003eRugs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"573\" data-start=\"562\"\u003e\n\u003cp data-end=\"573\" data-start=\"564\"\u003eRunners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"607\" data-start=\"580\" data-section-id=\"39pose\"\u003e\u003cstrong data-end=\"607\" data-start=\"584\"\u003eThe Technical Stuff\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"928\" data-start=\"609\"\u003e\n\u003cli data-end=\"640\" data-start=\"609\"\u003e\n\u003cp data-end=\"640\" data-start=\"611\"\u003e\u003cstrong data-end=\"628\" data-start=\"611\"\u003eTotal Weight:\u003c\/strong\u003e 4150 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"668\" data-start=\"641\"\u003e\n\u003cp data-end=\"668\" data-start=\"643\"\u003e\u003cstrong data-end=\"660\" data-start=\"643\"\u003eTotal Height:\u003c\/strong\u003e 15 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"696\" data-start=\"669\"\u003e\n\u003cp data-end=\"696\" data-start=\"671\"\u003e\u003cstrong data-end=\"688\" data-start=\"671\"\u003eConstruction:\u003c\/strong\u003e Woven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"727\" data-start=\"697\"\u003e\n\u003cp data-end=\"727\" data-start=\"699\"\u003e\u003cstrong data-end=\"714\" data-start=\"699\"\u003eTOG Rating:\u003c\/strong\u003e Not Tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"748\" data-start=\"728\"\u003e\n\u003cp data-end=\"748\" data-start=\"730\"\u003e\u003cstrong data-end=\"739\" data-start=\"730\"\u003eDyed:\u003c\/strong\u003e Undyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"794\" data-start=\"749\"\u003e\n\u003cp data-end=\"794\" data-start=\"751\"\u003e\u003cstrong data-end=\"765\" data-start=\"751\"\u003eVacuuming:\u003c\/strong\u003e Suction vacuum recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"819\" data-start=\"795\"\u003e\n\u003cp data-end=\"819\" data-start=\"797\"\u003e\u003cstrong data-end=\"813\" data-start=\"797\"\u003eAnti-static:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"868\" data-start=\"820\"\u003e\n\u003cp data-end=\"868\" data-start=\"822\"\u003e\u003cstrong data-end=\"846\" data-start=\"822\"\u003eInstallation Method:\u003c\/strong\u003e Double Stick Method\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"928\" data-start=\"869\"\u003e\n\u003cp data-end=\"928\" data-start=\"871\"\u003e\u003cstrong data-end=\"896\" data-start=\"871\"\u003eContract Suitability:\u003c\/strong\u003e Class 21 – Light Domestic Use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alternative Flooring","offers":[{"title":"Small 1.5m x 0.9m \/ None","offer_id":46664209072367,"sku":null,"price":188.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667643683055,"sku":null,"price":193.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Cleaning Kit: (£45.90 )","offer_id":46667643715823,"sku":null,"price":234.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.5m x 1.2m \/ None","offer_id":46664209105135,"sku":null,"price":266.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.5m x 1.2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667643748591,"sku":null,"price":277.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.5m x 1.2m \/ Cleaning Kit: (£45.90 )","offer_id":46667643781359,"sku":null,"price":312.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ None","offer_id":46664209137903,"sku":null,"price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667643814127,"sku":null,"price":419.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Cleaning Kit: (£45.90 )","offer_id":46667643846895,"sku":null,"price":445.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ None","offer_id":46664209170671,"sku":null,"price":524.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667643879663,"sku":null,"price":554.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Cleaning Kit: (£45.90 )","offer_id":46667643912431,"sku":null,"price":570.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/files\/Untitleddesign-2025-08-12T210901.082.png?v=1755014963"},{"product_id":"alternative-flooring-lorna-jute-rug","title":"Alternative Flooring Lorna Jute Rug","description":"\u003cp\u003e\u003cstrong\u003eAlternative Flooring Lorna Jute Rug with a Cotton Mink border edge.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis chunky jute rug has been crafted using our Jute Big Bouclé Crumpet carpet with a Cotton Mink border edge. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Lorna Jute Rug by Alternative Flooring is a beautifully crafted, eco-friendly choice made from Jute Big Bouclé Crumpet, offering a rich, textured feel underfoot. The elegant Mink border adds a refined touch, blending natural warmth with a contemporary edge. Made from 100% natural jute, this rug is both biodegradable and durable, making it a sustainable and stylish addition to your home. Suitable for medium domestic use, it enhances living areas, bedrooms, and relaxed interiors. For extra protection, an optional Intec stain-resistant treatment is available to help guard against everyday spills and wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAlternative Flooring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eJute Big Bouclé Crumpet with mink border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e100% natural jute for a rustic yet sophisticated look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBacking:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDurable latex backing\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEco-friendly \u0026amp; biodegradable\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptional Intec stain-resistant treatment\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor enhanced durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 id=\"ds_div\"\u003e\u003c\/h3\u003e\n\u003ch3 data-section-id=\"zdo00z\" data-start=\"117\" data-end=\"133\"\u003e\u003cstrong data-start=\"121\" data-end=\"133\"\u003eAbout Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"135\" data-end=\"413\"\u003e\n\u003cli data-start=\"135\" data-end=\"164\"\u003e\n\u003cp data-start=\"137\" data-end=\"164\"\u003e\u003cstrong data-start=\"137\" data-end=\"154\"\u003eProduct Code:\u003c\/strong\u003e 1619-03\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"165\" data-end=\"216\"\u003e\n\u003cp data-start=\"167\" data-end=\"216\"\u003e\u003cstrong data-start=\"167\" data-end=\"177\"\u003eRange:\u003c\/strong\u003e Jute Carpets \u0026amp; Natural Jute Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"217\" data-end=\"240\"\u003e\n\u003cp data-start=\"219\" data-end=\"240\"\u003e\u003cstrong data-start=\"219\" data-end=\"230\"\u003eColour:\u003c\/strong\u003e Natural\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"241\" data-end=\"258\"\u003e\n\u003cp data-start=\"243\" data-end=\"258\"\u003e\u003cstrong data-start=\"243\" data-end=\"254\"\u003eRepeat:\u003c\/strong\u003e —\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"259\" data-end=\"287\"\u003e\n\u003cp data-start=\"261\" data-end=\"287\"\u003e\u003cstrong data-start=\"261\" data-end=\"282\"\u003eAvailable Widths:\u003c\/strong\u003e 4m\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"288\" data-end=\"323\"\u003e\n\u003cp data-start=\"290\" data-end=\"323\"\u003e\u003cstrong data-start=\"290\" data-end=\"311\"\u003eYarn Composition:\u003c\/strong\u003e 100% Jute\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"324\" data-end=\"354\"\u003e\n\u003cp data-start=\"326\" data-end=\"354\"\u003e\u003cstrong data-start=\"326\" data-end=\"342\"\u003ePile Weight:\u003c\/strong\u003e 4150 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"355\" data-end=\"390\"\u003e\n\u003cp data-start=\"357\" data-end=\"390\"\u003e\u003cstrong data-start=\"357\" data-end=\"373\"\u003eMothproofed:\u003c\/strong\u003e Moth-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"391\" data-end=\"413\"\u003e\n\u003cp data-start=\"393\" data-end=\"413\"\u003e\u003cstrong data-start=\"393\" data-end=\"405\"\u003eBacking:\u003c\/strong\u003e Latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1j6bbex\" data-start=\"420\" data-end=\"443\"\u003e\u003cstrong data-start=\"424\" data-end=\"443\"\u003eWhere to Put Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"444\" data-end=\"456\"\u003ePerfect for:\u003c\/p\u003e\n\u003cul data-start=\"457\" data-end=\"516\"\u003e\n\u003cli data-start=\"457\" data-end=\"468\"\u003e\n\u003cp data-start=\"459\" data-end=\"468\"\u003eBedroom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"469\" data-end=\"484\"\u003e\n\u003cp data-start=\"471\" data-end=\"484\"\u003eDining Room\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"485\" data-end=\"495\"\u003e\n\u003cp data-start=\"487\" data-end=\"495\"\u003eLounge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"496\" data-end=\"504\"\u003e\n\u003cp data-start=\"498\" data-end=\"504\"\u003eRugs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"505\" data-end=\"516\"\u003e\n\u003cp data-start=\"507\" data-end=\"516\"\u003eRunners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"39pose\" data-start=\"523\" data-end=\"550\"\u003e\u003cstrong data-start=\"527\" data-end=\"550\"\u003eThe Technical Stuff\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"552\" data-end=\"871\"\u003e\n\u003cli data-start=\"552\" data-end=\"583\"\u003e\n\u003cp data-start=\"554\" data-end=\"583\"\u003e\u003cstrong data-start=\"554\" data-end=\"571\"\u003eTotal Weight:\u003c\/strong\u003e 4150 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"584\" data-end=\"611\"\u003e\n\u003cp data-start=\"586\" data-end=\"611\"\u003e\u003cstrong data-start=\"586\" data-end=\"603\"\u003eTotal Height:\u003c\/strong\u003e 15 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"612\" data-end=\"639\"\u003e\n\u003cp data-start=\"614\" data-end=\"639\"\u003e\u003cstrong data-start=\"614\" data-end=\"631\"\u003eConstruction:\u003c\/strong\u003e Woven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"640\" data-end=\"670\"\u003e\n\u003cp data-start=\"642\" data-end=\"670\"\u003e\u003cstrong data-start=\"642\" data-end=\"657\"\u003eTOG Rating:\u003c\/strong\u003e Not Tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"671\" data-end=\"691\"\u003e\n\u003cp data-start=\"673\" data-end=\"691\"\u003e\u003cstrong data-start=\"673\" data-end=\"682\"\u003eDyed:\u003c\/strong\u003e Undyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"692\" data-end=\"737\"\u003e\n\u003cp data-start=\"694\" data-end=\"737\"\u003e\u003cstrong data-start=\"694\" data-end=\"708\"\u003eVacuuming:\u003c\/strong\u003e Suction vacuum recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"738\" data-end=\"762\"\u003e\n\u003cp data-start=\"740\" data-end=\"762\"\u003e\u003cstrong data-start=\"740\" data-end=\"756\"\u003eAnti-static:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"763\" data-end=\"811\"\u003e\n\u003cp data-start=\"765\" data-end=\"811\"\u003e\u003cstrong data-start=\"765\" data-end=\"789\"\u003eInstallation Method:\u003c\/strong\u003e Double Stick Method\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"812\" data-end=\"871\"\u003e\n\u003cp data-start=\"814\" data-end=\"871\"\u003e\u003cstrong data-start=\"814\" data-end=\"839\"\u003eContract Suitability:\u003c\/strong\u003e Class 21 – Light Domestic Use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"hf2xsh\" data-start=\"878\" data-end=\"903\"\u003e\u003cstrong data-start=\"882\" data-end=\"903\"\u003eHelpful Resources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"904\" data-end=\"1075\"\u003e\n\u003cli data-start=\"904\" data-end=\"946\"\u003e\n\u003cp data-start=\"906\" data-end=\"946\"\u003e\u003cstrong data-start=\"906\" data-end=\"944\"\u003e\u003ca data-start=\"908\" data-end=\"942\" class=\"\" rel=\"noopener\" href=\"#\"\u003eProduct \u0026amp; Installation Guides\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"947\" data-end=\"987\"\u003e\n\u003cp data-start=\"949\" data-end=\"987\"\u003e\u003cstrong data-start=\"949\" data-end=\"985\"\u003e\u003ca data-start=\"951\" data-end=\"983\" class=\"\" rel=\"noopener\" href=\"#\"\u003eHelp \u0026amp; Advice: Product Care\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"988\" data-end=\"1033\"\u003e\n\u003cp data-start=\"990\" data-end=\"1033\"\u003e\u003cstrong data-start=\"990\" data-end=\"1031\"\u003e\u003ca data-start=\"992\" data-end=\"1029\" class=\"\" rel=\"noopener\" href=\"#\"\u003eHelp \u0026amp; Advice: Installation Tips\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1034\" data-end=\"1075\"\u003e\n\u003cp data-start=\"1036\" data-end=\"1075\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1073\"\u003e\u003ca data-start=\"1038\" data-end=\"1071\" class=\"\" rel=\"noopener\" href=\"#\"\u003eFAQs – Technical Information\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alternative Flooring","offers":[{"title":"Small 1.5m x 0.9m \/ None","offer_id":46664235319535,"sku":null,"price":188.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667641618671,"sku":null,"price":193.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Cleaning Kit: (£45.90 )","offer_id":46667641651439,"sku":null,"price":234.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.5m x 1.2m \/ None","offer_id":46664235352303,"sku":null,"price":266.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.5m x 1.2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667641684207,"sku":null,"price":277.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.5m x 1.2m \/ Cleaning Kit: (£45.90 )","offer_id":46667641716975,"sku":null,"price":312.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ None","offer_id":46664235385071,"sku":null,"price":399.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667641749743,"sku":null,"price":419.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Cleaning Kit: (£45.90 )","offer_id":46667641782511,"sku":null,"price":445.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ None","offer_id":46664235417839,"sku":null,"price":524.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667641815279,"sku":null,"price":554.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Cleaning Kit: (£45.90 )","offer_id":46667641848047,"sku":null,"price":570.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/files\/Untitleddesign-2025-08-12T210737.057.png?v=1755014880"},{"product_id":"alternative-flooring-porter-jute-rug","title":"Alternative Flooring Porter Jute Rug","description":"\u003cp\u003e\u003cstrong\u003eAlternative Flooring Porter Jute Rug with a Cotton Crimson border edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis natural jute rug has been crafted using our Jute Herringbone Natural carpet with a Cotton Crimson border edge. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Porter Jute Rug by Alternative Flooring is woven from 100 % natural jute in a neat herringbone pattern, framed by a bold crimson red border. Its biodegradable fibres and durable latex backing make it ideal for medium domestic use in living rooms, bedrooms or relaxed areas. For extra protection against spills and wear, you can add an optional Intec stain-resistant treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"108\" data-start=\"92\" data-section-id=\"zdo00z\"\u003e\u003cstrong data-end=\"108\" data-start=\"96\"\u003eAbout Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"388\" data-start=\"110\"\u003e\n\u003cli data-end=\"139\" data-start=\"110\"\u003e\n\u003cp data-end=\"139\" data-start=\"112\"\u003e\u003cstrong data-end=\"129\" data-start=\"112\"\u003eProduct Code:\u003c\/strong\u003e 4617-01\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"191\" data-start=\"140\"\u003e\n\u003cp data-end=\"191\" data-start=\"142\"\u003e\u003cstrong data-end=\"152\" data-start=\"142\"\u003eRange:\u003c\/strong\u003e Jute Carpets \u0026amp; Natural Jute Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"215\" data-start=\"192\"\u003e\n\u003cp data-end=\"215\" data-start=\"194\"\u003e\u003cstrong data-end=\"205\" data-start=\"194\"\u003eColour:\u003c\/strong\u003e Natural\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"233\" data-start=\"216\"\u003e\n\u003cp data-end=\"233\" data-start=\"218\"\u003e\u003cstrong style=\"font-size: 0.875rem;\" data-end=\"257\" data-start=\"236\"\u003eAvailable Widths:\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e 4m\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"298\" data-start=\"263\"\u003e\n\u003cp data-end=\"298\" data-start=\"265\"\u003e\u003cstrong data-end=\"286\" data-start=\"265\"\u003eYarn Composition:\u003c\/strong\u003e 100% Jute\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"329\" data-start=\"299\"\u003e\n\u003cp data-end=\"329\" data-start=\"301\"\u003e\u003cstrong data-end=\"317\" data-start=\"301\"\u003ePile Weight:\u003c\/strong\u003e 1500 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"365\" data-start=\"330\"\u003e\n\u003cp data-end=\"365\" data-start=\"332\"\u003e\u003cstrong data-end=\"348\" data-start=\"332\"\u003eMothproofed:\u003c\/strong\u003e Moth-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"388\" data-start=\"366\"\u003e\n\u003cp data-end=\"388\" data-start=\"368\"\u003e\u003cstrong data-end=\"380\" data-start=\"368\"\u003eBacking:\u003c\/strong\u003e Latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"420\" data-start=\"395\" data-section-id=\"1sw5w95\"\u003e\u003cstrong data-end=\"418\" data-start=\"399\"\u003eWhere to Put Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"437\" data-start=\"421\"\u003eRecommended for:\u003c\/p\u003e\n\u003cul data-end=\"470\" data-start=\"438\"\u003e\n\u003cli data-end=\"449\" data-start=\"438\"\u003e\n\u003cp data-end=\"449\" data-start=\"440\"\u003eBedroom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"458\" data-start=\"450\"\u003e\n\u003cp data-end=\"458\" data-start=\"452\"\u003eRugs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"470\" data-start=\"459\"\u003e\n\u003cp data-end=\"470\" data-start=\"461\"\u003eRunners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"504\" data-start=\"477\" data-section-id=\"39pose\"\u003e\u003cstrong data-end=\"504\" data-start=\"481\"\u003eThe Technical Stuff\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"824\" data-start=\"506\"\u003e\n\u003cli data-end=\"537\" data-start=\"506\"\u003e\n\u003cp data-end=\"537\" data-start=\"508\"\u003e\u003cstrong data-end=\"525\" data-start=\"508\"\u003eTotal Weight:\u003c\/strong\u003e 2000 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"564\" data-start=\"538\"\u003e\n\u003cp data-end=\"564\" data-start=\"540\"\u003e\u003cstrong data-end=\"557\" data-start=\"540\"\u003eTotal Height:\u003c\/strong\u003e 4 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"592\" data-start=\"565\"\u003e\n\u003cp data-end=\"592\" data-start=\"567\"\u003e\u003cstrong data-end=\"584\" data-start=\"567\"\u003eConstruction:\u003c\/strong\u003e Woven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"623\" data-start=\"593\"\u003e\n\u003cp data-end=\"623\" data-start=\"595\"\u003e\u003cstrong data-end=\"610\" data-start=\"595\"\u003eTOG Rating:\u003c\/strong\u003e Not Tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"644\" data-start=\"624\"\u003e\n\u003cp data-end=\"644\" data-start=\"626\"\u003e\u003cstrong data-end=\"635\" data-start=\"626\"\u003eDyed:\u003c\/strong\u003e Undyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"690\" data-start=\"645\"\u003e\n\u003cp data-end=\"690\" data-start=\"647\"\u003e\u003cstrong data-end=\"661\" data-start=\"647\"\u003eVacuuming:\u003c\/strong\u003e Suction vacuum recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"715\" data-start=\"691\"\u003e\n\u003cp data-end=\"715\" data-start=\"693\"\u003e\u003cstrong data-end=\"709\" data-start=\"693\"\u003eAnti-static:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"764\" data-start=\"716\"\u003e\n\u003cp data-end=\"764\" data-start=\"718\"\u003e\u003cstrong data-end=\"742\" data-start=\"718\"\u003eInstallation Method:\u003c\/strong\u003e Double Stick Method\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"824\" data-start=\"765\"\u003e\n\u003cp data-end=\"824\" data-start=\"767\"\u003e\u003cstrong data-end=\"792\" data-start=\"767\"\u003eContract Suitability:\u003c\/strong\u003e Class 21 – Light Domestic Use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"856\" data-start=\"831\" data-section-id=\"hf2xsh\"\u003e\u003cstrong data-end=\"856\" data-start=\"835\"\u003eHelpful Resources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1029\" data-start=\"858\"\u003e\n\u003cli data-end=\"900\" data-start=\"858\"\u003e\n\u003cp data-end=\"900\" data-start=\"860\"\u003e\u003cstrong data-end=\"898\" data-start=\"860\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"896\" data-start=\"862\"\u003eProduct \u0026amp; Installation Guides\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"941\" data-start=\"901\"\u003e\n\u003cp data-end=\"941\" data-start=\"903\"\u003e\u003cstrong data-end=\"939\" data-start=\"903\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"937\" data-start=\"905\"\u003eHelp \u0026amp; Advice: Product Care\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"987\" data-start=\"942\"\u003e\n\u003cp data-end=\"987\" data-start=\"944\"\u003e\u003cstrong data-end=\"985\" data-start=\"944\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"983\" data-start=\"946\"\u003eHelp \u0026amp; Advice: Installation Tips\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alternative Flooring","offers":[{"title":"Small 1.5m x 0.9m \/ None","offer_id":46664241545455,"sku":null,"price":170.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667627397359,"sku":null,"price":175.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Cleaning Kit: (£45.90 )","offer_id":46667627430127,"sku":null,"price":216.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ None","offer_id":46664241578223,"sku":null,"price":239.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667627462895,"sku":null,"price":249.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Cleaning Kit: (£45.90 )","offer_id":46667627495663,"sku":null,"price":285.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ None","offer_id":46664241610991,"sku":null,"price":353.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667627528431,"sku":null,"price":373.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Cleaning Kit: (£45.90 )","offer_id":46667627561199,"sku":null,"price":399.9,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ None","offer_id":46664241643759,"sku":null,"price":463.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667627593967,"sku":null,"price":493.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Cleaning Kit: (£45.90 )","offer_id":46667627626735,"sku":null,"price":509.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/files\/Untitleddesign-2025-08-12T210551.021.png?v=1755014772"},{"product_id":"alternative-flooring-tobutt-jute-rug","title":"Alternative Flooring Tobutt Jute Rug","description":"\u003cp\u003e\u003cstrong\u003eAlternative Flooring Tobutt Jute Rug with Cotton Biscuit border edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis fine jute rug has been crafted using our Jute Herringbone Natural carpet with a Cotton Biscuit border edge. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Tobutt Jute Rug by Alternative Flooring is made from 100% natural jute in a herringbone weave, finished with a biscuit-coloured border. It’s biodegradable, sustainable, and suitable for medium domestic use. The latex backing provides stability, and an optional Intec stain-resistant treatment offers extra protection against spills and wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"zdo00z\" data-start=\"125\" data-end=\"141\"\u003e\u003cstrong data-start=\"129\" data-end=\"141\"\u003eAbout Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"143\" data-end=\"421\"\u003e\n\u003cli data-start=\"143\" data-end=\"172\"\u003e\n\u003cp data-start=\"145\" data-end=\"172\"\u003e\u003cstrong data-start=\"145\" data-end=\"162\"\u003eProduct Code:\u003c\/strong\u003e 4617-02\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"173\" data-end=\"224\"\u003e\n\u003cp data-start=\"175\" data-end=\"224\"\u003e\u003cstrong data-start=\"175\" data-end=\"185\"\u003eRange:\u003c\/strong\u003e Jute Carpets \u0026amp; Natural Jute Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"225\" data-end=\"248\"\u003e\n\u003cp data-start=\"227\" data-end=\"248\"\u003e\u003cstrong data-start=\"227\" data-end=\"238\"\u003eColour:\u003c\/strong\u003e Natural\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"267\" data-end=\"295\"\u003e\n\u003cp data-start=\"269\" data-end=\"295\"\u003e\u003cstrong data-start=\"269\" data-end=\"290\"\u003eAvailable Widths:\u003c\/strong\u003e 4m\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"296\" data-end=\"331\"\u003e\n\u003cp data-start=\"298\" data-end=\"331\"\u003e\u003cstrong data-start=\"298\" data-end=\"319\"\u003eYarn Composition:\u003c\/strong\u003e 100% Jute\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"332\" data-end=\"362\"\u003e\n\u003cp data-start=\"334\" data-end=\"362\"\u003e\u003cstrong data-start=\"334\" data-end=\"350\"\u003ePile Weight:\u003c\/strong\u003e 1500 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"363\" data-end=\"398\"\u003e\n\u003cp data-start=\"365\" data-end=\"398\"\u003e\u003cstrong data-start=\"365\" data-end=\"381\"\u003eMothproofed:\u003c\/strong\u003e Moth-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"399\" data-end=\"421\"\u003e\n\u003cp data-start=\"401\" data-end=\"421\"\u003e\u003cstrong data-start=\"401\" data-end=\"413\"\u003eBacking:\u003c\/strong\u003e Latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1sw5w95\" data-start=\"428\" data-end=\"453\"\u003e\u003cstrong data-start=\"432\" data-end=\"451\"\u003eWhere to Put Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"454\" data-end=\"464\"\u003eIdeal for:\u003c\/p\u003e\n\u003cul data-start=\"465\" data-end=\"497\"\u003e\n\u003cli data-start=\"465\" data-end=\"476\"\u003e\n\u003cp data-start=\"467\" data-end=\"476\"\u003eBedroom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"477\" data-end=\"485\"\u003e\n\u003cp data-start=\"479\" data-end=\"485\"\u003eRugs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"486\" data-end=\"497\"\u003e\n\u003cp data-start=\"488\" data-end=\"497\"\u003eRunners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"39pose\" data-start=\"504\" data-end=\"531\"\u003e\u003cstrong data-start=\"508\" data-end=\"531\"\u003eThe Technical Stuff\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"533\" data-end=\"851\"\u003e\n\u003cli data-start=\"533\" data-end=\"564\"\u003e\n\u003cp data-start=\"535\" data-end=\"564\"\u003e\u003cstrong data-start=\"535\" data-end=\"552\"\u003eTotal Weight:\u003c\/strong\u003e 2000 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"565\" data-end=\"591\"\u003e\n\u003cp data-start=\"567\" data-end=\"591\"\u003e\u003cstrong data-start=\"567\" data-end=\"584\"\u003eTotal Height:\u003c\/strong\u003e 4 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"592\" data-end=\"619\"\u003e\n\u003cp data-start=\"594\" data-end=\"619\"\u003e\u003cstrong data-start=\"594\" data-end=\"611\"\u003eConstruction:\u003c\/strong\u003e Woven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"620\" data-end=\"650\"\u003e\n\u003cp data-start=\"622\" data-end=\"650\"\u003e\u003cstrong data-start=\"622\" data-end=\"637\"\u003eTOG Rating:\u003c\/strong\u003e Not Tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"651\" data-end=\"671\"\u003e\n\u003cp data-start=\"653\" data-end=\"671\"\u003e\u003cstrong data-start=\"653\" data-end=\"662\"\u003eDyed:\u003c\/strong\u003e Undyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"672\" data-end=\"717\"\u003e\n\u003cp data-start=\"674\" data-end=\"717\"\u003e\u003cstrong data-start=\"674\" data-end=\"688\"\u003eVacuuming:\u003c\/strong\u003e Suction vacuum recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"718\" data-end=\"742\"\u003e\n\u003cp data-start=\"720\" data-end=\"742\"\u003e\u003cstrong data-start=\"720\" data-end=\"736\"\u003eAnti-static:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"791\"\u003e\n\u003cp data-start=\"745\" data-end=\"791\"\u003e\u003cstrong data-start=\"745\" data-end=\"769\"\u003eInstallation Method:\u003c\/strong\u003e Double Stick Method\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"792\" data-end=\"851\"\u003e\n\u003cp data-start=\"794\" data-end=\"851\"\u003e\u003cstrong data-start=\"794\" data-end=\"819\"\u003eContract Suitability:\u003c\/strong\u003e Class 21 – Light Domestic Use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"hf2xsh\" data-start=\"858\" data-end=\"883\"\u003e\u003cstrong data-start=\"862\" data-end=\"883\"\u003eHelpful Resources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"885\" data-end=\"1056\"\u003e\n\u003cli data-start=\"885\" data-end=\"927\"\u003e\n\u003cp data-start=\"887\" data-end=\"927\"\u003e\u003cstrong data-start=\"887\" data-end=\"925\"\u003e\u003ca data-start=\"889\" data-end=\"923\" class=\"\" rel=\"noopener\" href=\"#\"\u003eProduct \u0026amp; Installation Guides\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"928\" data-end=\"968\"\u003e\n\u003cp data-start=\"930\" data-end=\"968\"\u003e\u003cstrong data-start=\"930\" data-end=\"966\"\u003e\u003ca data-start=\"932\" data-end=\"964\" class=\"\" rel=\"noopener\" href=\"#\"\u003eHelp \u0026amp; Advice: Product Care\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"969\" data-end=\"1014\"\u003e\n\u003cp data-start=\"971\" data-end=\"1014\"\u003e\u003cstrong data-start=\"971\" data-end=\"1012\"\u003e\u003ca data-start=\"973\" data-end=\"1010\" class=\"\" rel=\"noopener\" href=\"#\"\u003eHelp \u0026amp; Advice: Installation Tips\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alternative Flooring","offers":[{"title":"Small 1.5m x 0.9m \/ None","offer_id":46664300560623,"sku":null,"price":170.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667613241583,"sku":null,"price":175.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Cleaning Kit: (£45.90 )","offer_id":46667613274351,"sku":null,"price":216.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ None","offer_id":46664300593391,"sku":null,"price":239.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667613307119,"sku":null,"price":249.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Cleaning Kit: (£45.90 )","offer_id":46667613339887,"sku":null,"price":285.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ None","offer_id":46664300626159,"sku":null,"price":353.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667613372655,"sku":null,"price":373.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Cleaning Kit: (£45.90 )","offer_id":46667613405423,"sku":null,"price":399.9,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ None","offer_id":46664300658927,"sku":null,"price":463.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667613438191,"sku":null,"price":493.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Cleaning Kit: (£45.90 )","offer_id":46667613470959,"sku":null,"price":509.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/files\/Untitleddesign-2025-08-12T210423.418.png?v=1755014681"},{"product_id":"alternative-flooring-rees-jute-rug","title":"Alternative Flooring Rees Jute Rug","description":"\u003cp\u003e\u003cstrong\u003eAlternative Flooring Rees Jute Rug with Cotton Mink border edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis woven jute rug has been crafted using our Jute Herringbone Natural carpet with a Cotton Mink border edge. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eThe Rees Jute Rug by Alternative Flooring is made from 100% natural jute in a herringbone pattern, finished with a mink border. It’s biodegradable, eco-friendly, and designed for medium domestic use. The latex backing adds stability, and an optional Intec stain-resistant treatment helps protect against spills and wear\u003c\/span\u003e\u003cstrong data-end=\"1054\" data-start=\"1017\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"1052\" data-start=\"1019\"\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"135\" data-start=\"119\" data-section-id=\"zdo00z\"\u003e\u003cstrong data-end=\"135\" data-start=\"123\"\u003eAbout Me\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"415\" data-start=\"137\"\u003e\n\u003cli data-end=\"166\" data-start=\"137\"\u003e\n\u003cp data-end=\"166\" data-start=\"139\"\u003e\u003cstrong data-end=\"156\" data-start=\"139\"\u003eProduct Code:\u003c\/strong\u003e 4617-03\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"218\" data-start=\"167\"\u003e\n\u003cp data-end=\"218\" data-start=\"169\"\u003e\u003cstrong data-end=\"179\" data-start=\"169\"\u003eRange:\u003c\/strong\u003e Jute Carpets \u0026amp; Natural Jute Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"242\" data-start=\"219\"\u003e\n\u003cp data-end=\"242\" data-start=\"221\"\u003e\u003cstrong data-end=\"232\" data-start=\"221\"\u003eColour:\u003c\/strong\u003e Natural\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"289\" data-start=\"261\"\u003e\n\u003cp data-end=\"289\" data-start=\"263\"\u003e\u003cstrong data-end=\"284\" data-start=\"263\"\u003eAvailable Widths:\u003c\/strong\u003e 4m\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"325\" data-start=\"290\"\u003e\n\u003cp data-end=\"325\" data-start=\"292\"\u003e\u003cstrong data-end=\"313\" data-start=\"292\"\u003eYarn Composition:\u003c\/strong\u003e 100% Jute\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"356\" data-start=\"326\"\u003e\n\u003cp data-end=\"356\" data-start=\"328\"\u003e\u003cstrong data-end=\"344\" data-start=\"328\"\u003ePile Weight:\u003c\/strong\u003e 1500 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"392\" data-start=\"357\"\u003e\n\u003cp data-end=\"392\" data-start=\"359\"\u003e\u003cstrong data-end=\"375\" data-start=\"359\"\u003eMothproofed:\u003c\/strong\u003e Moth-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"415\" data-start=\"393\"\u003e\n\u003cp data-end=\"415\" data-start=\"395\"\u003e\u003cstrong data-end=\"407\" data-start=\"395\"\u003eBacking:\u003c\/strong\u003e Latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"447\" data-start=\"422\" data-section-id=\"1sw5w95\"\u003e\u003cstrong data-end=\"445\" data-start=\"426\"\u003eWhere to Put Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"464\" data-start=\"448\"\u003eRecommended for:\u003c\/p\u003e\n\u003cul data-end=\"497\" data-start=\"465\"\u003e\n\u003cli data-end=\"476\" data-start=\"465\"\u003e\n\u003cp data-end=\"476\" data-start=\"467\"\u003eBedroom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"485\" data-start=\"477\"\u003e\n\u003cp data-end=\"485\" data-start=\"479\"\u003eRugs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"497\" data-start=\"486\"\u003e\n\u003cp data-end=\"497\" data-start=\"488\"\u003eRunners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"531\" data-start=\"504\" data-section-id=\"39pose\"\u003e\u003cstrong data-end=\"531\" data-start=\"508\"\u003eThe Technical Stuff\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"851\" data-start=\"533\"\u003e\n\u003cli data-end=\"564\" data-start=\"533\"\u003e\n\u003cp data-end=\"564\" data-start=\"535\"\u003e\u003cstrong data-end=\"552\" data-start=\"535\"\u003eTotal Weight:\u003c\/strong\u003e 2000 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"591\" data-start=\"565\"\u003e\n\u003cp data-end=\"591\" data-start=\"567\"\u003e\u003cstrong data-end=\"584\" data-start=\"567\"\u003eTotal Height:\u003c\/strong\u003e 4 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"619\" data-start=\"592\"\u003e\n\u003cp data-end=\"619\" data-start=\"594\"\u003e\u003cstrong data-end=\"611\" data-start=\"594\"\u003eConstruction:\u003c\/strong\u003e Woven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"650\" data-start=\"620\"\u003e\n\u003cp data-end=\"650\" data-start=\"622\"\u003e\u003cstrong data-end=\"637\" data-start=\"622\"\u003eTOG Rating:\u003c\/strong\u003e Not Tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"671\" data-start=\"651\"\u003e\n\u003cp data-end=\"671\" data-start=\"653\"\u003e\u003cstrong data-end=\"662\" data-start=\"653\"\u003eDyed:\u003c\/strong\u003e Undyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"717\" data-start=\"672\"\u003e\n\u003cp data-end=\"717\" data-start=\"674\"\u003e\u003cstrong data-end=\"688\" data-start=\"674\"\u003eVacuuming:\u003c\/strong\u003e Suction vacuum recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"742\" data-start=\"718\"\u003e\n\u003cp data-end=\"742\" data-start=\"720\"\u003e\u003cstrong data-end=\"736\" data-start=\"720\"\u003eAnti-static:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"791\" data-start=\"743\"\u003e\n\u003cp data-end=\"791\" data-start=\"745\"\u003e\u003cstrong data-end=\"769\" data-start=\"745\"\u003eInstallation Method:\u003c\/strong\u003e Double Stick Method\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"851\" data-start=\"792\"\u003e\n\u003cp data-end=\"851\" data-start=\"794\"\u003e\u003cstrong data-end=\"819\" data-start=\"794\"\u003eContract Suitability:\u003c\/strong\u003e Class 21 – Light Domestic Use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"883\" data-start=\"858\" data-section-id=\"hf2xsh\"\u003e\u003cstrong data-end=\"883\" data-start=\"862\"\u003eHelpful Resources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1056\" data-start=\"885\"\u003e\n\u003cli data-end=\"927\" data-start=\"885\"\u003e\n\u003cp data-end=\"927\" data-start=\"887\"\u003e\u003cstrong data-end=\"925\" data-start=\"887\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"923\" data-start=\"889\"\u003eProduct \u0026amp; Installation Guides\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"968\" data-start=\"928\"\u003e\n\u003cp data-end=\"968\" data-start=\"930\"\u003e\u003cstrong data-end=\"966\" data-start=\"930\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"964\" data-start=\"932\"\u003eHelp \u0026amp; Advice: Product Care\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1014\" data-start=\"969\"\u003e\n\u003cp data-end=\"1014\" data-start=\"971\"\u003e\u003cstrong data-end=\"1012\" data-start=\"971\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"1010\" data-start=\"973\"\u003eHelp \u0026amp; Advice: Installation Tips\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alternative Flooring","offers":[{"title":"Small 1.5m x 0.9m \/ None","offer_id":46664321728751,"sku":null,"price":170.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667598659823,"sku":null,"price":175.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Cleaning Kit: (£45.90 )","offer_id":46667598692591,"sku":null,"price":216.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ None","offer_id":46664321761519,"sku":null,"price":239.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667598725359,"sku":null,"price":249.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Cleaning Kit: (£45.90 )","offer_id":46667598758127,"sku":null,"price":285.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ None","offer_id":46664321794287,"sku":null,"price":353.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667598790895,"sku":null,"price":373.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Cleaning Kit: (£45.90 )","offer_id":46667598823663,"sku":null,"price":399.9,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ None","offer_id":46664321827055,"sku":null,"price":463.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667598856431,"sku":null,"price":493.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Cleaning Kit: (£45.90 )","offer_id":46667598889199,"sku":null,"price":509.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/files\/Untitleddesign-2025-08-12T210249.132.png?v=1755014602"},{"product_id":"alternative-flooring-reeves-jute-rug","title":"Alternative Flooring Reeves Jute Rug","description":"\u003cp\u003e\u003cstrong\u003eAlternative Flooring Reeves Jute Rug with Cotton Herringbone Sage border edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis natural jute rug has been crafted using our Jute Bouclé Natural carpet with a Cotton Herringbone Sage border edge. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cspan\u003eThe Rees Jute Rug by Alternative Flooring is made from 100% natural jute in a herringbone pattern, finished with a mink border. It’s biodegradable, eco-friendly, and designed for medium domestic use. The latex backing adds stability, and an optional Intec stain-resistant treatment helps protect against spills and wear\u003c\/span\u003e\u003cstrong data-start=\"1017\" data-end=\"1054\"\u003e\u003ca data-start=\"1019\" data-end=\"1052\" class=\"\" rel=\"noopener\" href=\"#\"\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-section-id=\"zdo00z\" data-start=\"95\" data-end=\"111\"\u003e\u003cstrong data-start=\"99\" data-end=\"111\"\u003eAbout Me\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"113\" data-end=\"391\"\u003e\n\u003cli data-start=\"113\" data-end=\"142\"\u003e\n\u003cp data-start=\"115\" data-end=\"142\"\u003e\u003cstrong data-start=\"115\" data-end=\"132\"\u003eProduct Code:\u003c\/strong\u003e 1618-01\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"143\" data-end=\"194\"\u003e\n\u003cp data-start=\"145\" data-end=\"194\"\u003e\u003cstrong data-start=\"145\" data-end=\"155\"\u003eRange:\u003c\/strong\u003e Jute Carpets \u0026amp; Natural Jute Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"195\" data-end=\"218\"\u003e\n\u003cp data-start=\"197\" data-end=\"218\"\u003e\u003cstrong data-start=\"197\" data-end=\"208\"\u003eColour:\u003c\/strong\u003e Natural\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"219\" data-end=\"236\"\u003e\n\u003cp data-start=\"221\" data-end=\"236\"\u003e\u003cstrong data-start=\"221\" data-end=\"232\"\u003eRepeat:\u003c\/strong\u003e —\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"237\" data-end=\"265\"\u003e\n\u003cp data-start=\"239\" data-end=\"265\"\u003e\u003cstrong data-start=\"239\" data-end=\"260\"\u003eAvailable Widths:\u003c\/strong\u003e 4m\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"266\" data-end=\"301\"\u003e\n\u003cp data-start=\"268\" data-end=\"301\"\u003e\u003cstrong data-start=\"268\" data-end=\"289\"\u003eYarn Composition:\u003c\/strong\u003e 100% Jute\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"302\" data-end=\"332\"\u003e\n\u003cp data-start=\"304\" data-end=\"332\"\u003e\u003cstrong data-start=\"304\" data-end=\"320\"\u003ePile Weight:\u003c\/strong\u003e 1850 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"333\" data-end=\"368\"\u003e\n\u003cp data-start=\"335\" data-end=\"368\"\u003e\u003cstrong data-start=\"335\" data-end=\"351\"\u003eMothproofed:\u003c\/strong\u003e Moth-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"369\" data-end=\"391\"\u003e\n\u003cp data-start=\"371\" data-end=\"391\"\u003e\u003cstrong data-start=\"371\" data-end=\"383\"\u003eBacking:\u003c\/strong\u003e Latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1sw5w95\" data-start=\"398\" data-end=\"423\"\u003e\u003cstrong data-start=\"402\" data-end=\"421\"\u003eWhere to Put Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"424\" data-end=\"436\"\u003ePerfect for:\u003c\/p\u003e\n\u003cul data-start=\"437\" data-end=\"469\"\u003e\n\u003cli data-start=\"437\" data-end=\"448\"\u003e\n\u003cp data-start=\"439\" data-end=\"448\"\u003eBedroom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"449\" data-end=\"457\"\u003e\n\u003cp data-start=\"451\" data-end=\"457\"\u003eRugs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"469\"\u003e\n\u003cp data-start=\"460\" data-end=\"469\"\u003eRunners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"39pose\" data-start=\"476\" data-end=\"503\"\u003e\u003cstrong data-start=\"480\" data-end=\"503\"\u003eThe Technical Stuff\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"505\" data-end=\"823\"\u003e\n\u003cli data-start=\"505\" data-end=\"536\"\u003e\n\u003cp data-start=\"507\" data-end=\"536\"\u003e\u003cstrong data-start=\"507\" data-end=\"524\"\u003eTotal Weight:\u003c\/strong\u003e 2150 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"537\" data-end=\"563\"\u003e\n\u003cp data-start=\"539\" data-end=\"563\"\u003e\u003cstrong data-start=\"539\" data-end=\"556\"\u003eTotal Height:\u003c\/strong\u003e 7 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"564\" data-end=\"591\"\u003e\n\u003cp data-start=\"566\" data-end=\"591\"\u003e\u003cstrong data-start=\"566\" data-end=\"583\"\u003eConstruction:\u003c\/strong\u003e Woven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"592\" data-end=\"622\"\u003e\n\u003cp data-start=\"594\" data-end=\"622\"\u003e\u003cstrong data-start=\"594\" data-end=\"609\"\u003eTOG Rating:\u003c\/strong\u003e Not Tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"623\" data-end=\"643\"\u003e\n\u003cp data-start=\"625\" data-end=\"643\"\u003e\u003cstrong data-start=\"625\" data-end=\"634\"\u003eDyed:\u003c\/strong\u003e Undyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"644\" data-end=\"689\"\u003e\n\u003cp data-start=\"646\" data-end=\"689\"\u003e\u003cstrong data-start=\"646\" data-end=\"660\"\u003eVacuuming:\u003c\/strong\u003e Suction vacuum recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"690\" data-end=\"714\"\u003e\n\u003cp data-start=\"692\" data-end=\"714\"\u003e\u003cstrong data-start=\"692\" data-end=\"708\"\u003eAnti-static:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"715\" data-end=\"763\"\u003e\n\u003cp data-start=\"717\" data-end=\"763\"\u003e\u003cstrong data-start=\"717\" data-end=\"741\"\u003eInstallation Method:\u003c\/strong\u003e Double Stick Method\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"764\" data-end=\"823\"\u003e\n\u003cp data-start=\"766\" data-end=\"823\"\u003e\u003cstrong data-start=\"766\" data-end=\"791\"\u003eContract Suitability:\u003c\/strong\u003e Class 21 – Light Domestic Use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"hf2xsh\" data-start=\"830\" data-end=\"855\"\u003e\u003cstrong data-start=\"834\" data-end=\"855\"\u003eHelpful Resources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"857\" data-end=\"1028\"\u003e\n\u003cli data-start=\"857\" data-end=\"899\"\u003e\n\u003cp data-start=\"859\" data-end=\"899\"\u003e\u003cstrong data-start=\"859\" data-end=\"897\"\u003e\u003ca data-start=\"861\" data-end=\"895\" class=\"\" rel=\"noopener\" href=\"#\"\u003eProduct \u0026amp; Installation Guides\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"900\" data-end=\"940\"\u003e\n\u003cp data-start=\"902\" data-end=\"940\"\u003e\u003cstrong data-start=\"902\" data-end=\"938\"\u003e\u003ca data-start=\"904\" data-end=\"936\" class=\"\" rel=\"noopener\" href=\"#\"\u003eHelp \u0026amp; Advice: Product Care\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"941\" data-end=\"986\"\u003e\n\u003cp data-start=\"943\" data-end=\"986\"\u003e\u003cstrong data-start=\"943\" data-end=\"984\"\u003e\u003ca data-start=\"945\" data-end=\"982\" class=\"\" rel=\"noopener\" href=\"#\"\u003eHelp \u0026amp; Advice: Installation Tips\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alternative Flooring","offers":[{"title":"Small 1.5m x 0.9m \/ None","offer_id":46664329167087,"sku":null,"price":170.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667586765039,"sku":null,"price":175.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Cleaning Kit: (£45.90 )","offer_id":46667586797807,"sku":null,"price":216.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ None","offer_id":46664329199855,"sku":null,"price":239.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667586830575,"sku":null,"price":249.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Cleaning Kit: (£45.90 )","offer_id":46667586863343,"sku":null,"price":285.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ None","offer_id":46664329232623,"sku":null,"price":353.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667586896111,"sku":null,"price":373.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Cleaning Kit: (£45.90 )","offer_id":46667586928879,"sku":null,"price":399.9,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ None","offer_id":46664329265391,"sku":null,"price":463.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667586961647,"sku":null,"price":493.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Cleaning Kit: (£45.90 )","offer_id":46667586994415,"sku":null,"price":509.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/files\/Untitleddesign-2025-08-12T210143.358.png?v=1755014524"},{"product_id":"alternative-flooring-daniel-jute-rug","title":"Alternative Flooring Daniel Jute Rug","description":"\u003cp\u003e\u003cstrong\u003eAlternative Flooring Daniel Jute Rug Cotton Jet border edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis soft woven jute rug has been crafted using our Jute Bouclé Natural carpet with a Cotton Jet border edge. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Daniel Jute Rug by Alternative Flooring is a stylish and sustainable choice, featuring the beautifully textured Jute Boucle Natural weave, accented with a sleek Jet border. Crafted from 100% natural jute, this eco-friendly rug brings a warm, organic touch to any interior while remaining biodegradable and durable. Designed for medium domestic use, it offers both aesthetic appeal and practicality, making it ideal for living spaces, bedrooms, or relaxed settings. To enhance longevity, an optional Intec stain-resistant treatment is available, providing extra protection against spills and everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAlternative Flooring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eJute Boucle Natural with jet border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e100% natural jute for a rustic, textured look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBacking:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLatex backing for added stability\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSustainable \u0026amp; biodegradable\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptional Intec stain-resistant treatment\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor extended durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"130\" data-start=\"114\" data-section-id=\"zdo00z\"\u003e\u003cstrong data-end=\"130\" data-start=\"118\"\u003eAbout Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"410\" data-start=\"132\"\u003e\n\u003cli data-end=\"161\" data-start=\"132\"\u003e\n\u003cp data-end=\"161\" data-start=\"134\"\u003e\u003cstrong data-end=\"151\" data-start=\"134\"\u003eProduct Code:\u003c\/strong\u003e 1618-02\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"213\" data-start=\"162\"\u003e\n\u003cp data-end=\"213\" data-start=\"164\"\u003e\u003cstrong data-end=\"174\" data-start=\"164\"\u003eRange:\u003c\/strong\u003e Jute Carpets \u0026amp; Natural Jute Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"237\" data-start=\"214\"\u003e\n\u003cp data-end=\"237\" data-start=\"216\"\u003e\u003cstrong data-end=\"227\" data-start=\"216\"\u003eColour:\u003c\/strong\u003e Natural\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"284\" data-start=\"256\"\u003e\n\u003cp data-end=\"284\" data-start=\"258\"\u003e\u003cstrong data-end=\"279\" data-start=\"258\"\u003eAvailable Widths:\u003c\/strong\u003e 4m\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"320\" data-start=\"285\"\u003e\n\u003cp data-end=\"320\" data-start=\"287\"\u003e\u003cstrong data-end=\"308\" data-start=\"287\"\u003eYarn Composition:\u003c\/strong\u003e 100% Jute\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"351\" data-start=\"321\"\u003e\n\u003cp data-end=\"351\" data-start=\"323\"\u003e\u003cstrong data-end=\"339\" data-start=\"323\"\u003ePile Weight:\u003c\/strong\u003e 1850 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"387\" data-start=\"352\"\u003e\n\u003cp data-end=\"387\" data-start=\"354\"\u003e\u003cstrong data-end=\"370\" data-start=\"354\"\u003eMothproofed:\u003c\/strong\u003e Moth-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"410\" data-start=\"388\"\u003e\n\u003cp data-end=\"410\" data-start=\"390\"\u003e\u003cstrong data-end=\"402\" data-start=\"390\"\u003eBacking:\u003c\/strong\u003e Latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"442\" data-start=\"417\" data-section-id=\"1sw5w95\"\u003e\u003cstrong data-end=\"440\" data-start=\"421\"\u003eWhere to Put Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"453\" data-start=\"443\"\u003eIdeal for:\u003c\/p\u003e\n\u003cul data-end=\"486\" data-start=\"454\"\u003e\n\u003cli data-end=\"465\" data-start=\"454\"\u003e\n\u003cp data-end=\"465\" data-start=\"456\"\u003eBedroom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"474\" data-start=\"466\"\u003e\n\u003cp data-end=\"474\" data-start=\"468\"\u003eRugs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"486\" data-start=\"475\"\u003e\n\u003cp data-end=\"486\" data-start=\"477\"\u003eRunners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"520\" data-start=\"493\" data-section-id=\"39pose\"\u003e\u003cstrong data-end=\"520\" data-start=\"497\"\u003eThe Technical Stuff\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"840\" data-start=\"522\"\u003e\n\u003cli data-end=\"553\" data-start=\"522\"\u003e\n\u003cp data-end=\"553\" data-start=\"524\"\u003e\u003cstrong data-end=\"541\" data-start=\"524\"\u003eTotal Weight:\u003c\/strong\u003e 2150 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"580\" data-start=\"554\"\u003e\n\u003cp data-end=\"580\" data-start=\"556\"\u003e\u003cstrong data-end=\"573\" data-start=\"556\"\u003eTotal Height:\u003c\/strong\u003e 7 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"608\" data-start=\"581\"\u003e\n\u003cp data-end=\"608\" data-start=\"583\"\u003e\u003cstrong data-end=\"600\" data-start=\"583\"\u003eConstruction:\u003c\/strong\u003e Woven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"639\" data-start=\"609\"\u003e\n\u003cp data-end=\"639\" data-start=\"611\"\u003e\u003cstrong data-end=\"626\" data-start=\"611\"\u003eTOG Rating:\u003c\/strong\u003e Not Tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"660\" data-start=\"640\"\u003e\n\u003cp data-end=\"660\" data-start=\"642\"\u003e\u003cstrong data-end=\"651\" data-start=\"642\"\u003eDyed:\u003c\/strong\u003e Undyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"706\" data-start=\"661\"\u003e\n\u003cp data-end=\"706\" data-start=\"663\"\u003e\u003cstrong data-end=\"677\" data-start=\"663\"\u003eVacuuming:\u003c\/strong\u003e Suction vacuum recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"731\" data-start=\"707\"\u003e\n\u003cp data-end=\"731\" data-start=\"709\"\u003e\u003cstrong data-end=\"725\" data-start=\"709\"\u003eAnti-static:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"780\" data-start=\"732\"\u003e\n\u003cp data-end=\"780\" data-start=\"734\"\u003e\u003cstrong data-end=\"758\" data-start=\"734\"\u003eInstallation Method:\u003c\/strong\u003e Double Stick Method\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"840\" data-start=\"781\"\u003e\n\u003cp data-end=\"840\" data-start=\"783\"\u003e\u003cstrong data-end=\"808\" data-start=\"783\"\u003eContract Suitability:\u003c\/strong\u003e Class 21 – Light Domestic Use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"872\" data-start=\"847\" data-section-id=\"hf2xsh\"\u003e\u003cstrong data-end=\"872\" data-start=\"851\"\u003eHelpful Resources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-end=\"1045\" data-start=\"874\"\u003e\n\u003cli data-end=\"916\" data-start=\"874\"\u003e\n\u003cp data-end=\"916\" data-start=\"876\"\u003e\u003cstrong data-end=\"914\" data-start=\"876\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"912\" data-start=\"878\"\u003eProduct \u0026amp; Installation Guides\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"957\" data-start=\"917\"\u003e\n\u003cp data-end=\"957\" data-start=\"919\"\u003e\u003cstrong data-end=\"955\" data-start=\"919\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"953\" data-start=\"921\"\u003eHelp \u0026amp; Advice: Product Care\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1003\" data-start=\"958\"\u003e\n\u003cp data-end=\"1003\" data-start=\"960\"\u003e\u003cstrong data-end=\"1001\" data-start=\"960\"\u003e\u003ca href=\"#\" rel=\"noopener\" class=\"\" data-end=\"999\" data-start=\"962\"\u003eHelp \u0026amp; Advice: Installation Tips\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alternative Flooring","offers":[{"title":"Small 1.5m x 0.9m \/ None","offer_id":46664339620079,"sku":null,"price":170.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667580342511,"sku":null,"price":175.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Cleaning Kit: (£45.90 )","offer_id":46667580375279,"sku":null,"price":216.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ None","offer_id":46664339652847,"sku":null,"price":239.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667580408047,"sku":null,"price":249.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Cleaning Kit: (£45.90 )","offer_id":46667580440815,"sku":null,"price":285.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ None","offer_id":46664339685615,"sku":null,"price":353.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667580473583,"sku":null,"price":373.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Cleaning Kit: (£45.90 )","offer_id":46667580506351,"sku":null,"price":399.9,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ None","offer_id":46664339718383,"sku":null,"price":463.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46667580539119,"sku":null,"price":493.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Cleaning Kit: (£45.90 )","offer_id":46667580571887,"sku":null,"price":509.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/files\/Untitleddesign-2025-08-12T210013.287.png?v=1755014452"},{"product_id":"alternative-flooring-alan-jute-rug","title":"Alternative Flooring Alan Jute Rug","description":"\u003cp\u003e\u003cstrong\u003eAlternative Flooring Alan Jute Rug Cotton Biscuit border edge\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis beautiful jute rug has been crafted using our Jute Bouclé Natural carpet with a Cotton Biscuit border edge. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Alan Jute Rug by Alternative Flooring is a beautifully crafted, eco-friendly addition to any home, featuring the Jute Boucle Natural weave with a warm Biscuit border. Made from 100% natural jute, this rug offers a textured, organic feel while being both durable and biodegradable. Ideal for medium domestic use, it suits a variety of interiors, from relaxed living spaces to cosy bedrooms. To ensure long-lasting beauty, an optional Intec stain-resistant treatment is available, providing enhanced protection against spills and everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAlternative Flooring\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eJute Boucle Natural with Biscuit border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e100% natural jute for a soft yet durable texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBacking:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLatex for added stability\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSustainable \u0026amp; biodegradable\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptional Intec stain-resistant treatment\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor enhanced durability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"zc9wpt\" data-start=\"162\" data-end=\"189\"\u003e\u003cstrong data-start=\"166\" data-end=\"189\"\u003eProduct Information\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3 data-section-id=\"zdo00z\" data-start=\"196\" data-end=\"212\"\u003e\u003cstrong data-start=\"200\" data-end=\"212\"\u003eAbout Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"214\" data-end=\"492\"\u003e\n\u003cli data-start=\"214\" data-end=\"243\"\u003e\n\u003cp data-start=\"216\" data-end=\"243\"\u003e\u003cstrong data-start=\"216\" data-end=\"233\"\u003eProduct Code:\u003c\/strong\u003e 1618-03\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"244\" data-end=\"295\"\u003e\n\u003cp data-start=\"246\" data-end=\"295\"\u003e\u003cstrong data-start=\"246\" data-end=\"256\"\u003eRange:\u003c\/strong\u003e Jute Carpets \u0026amp; Natural Jute Flooring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"296\" data-end=\"319\"\u003e\n\u003cp data-start=\"298\" data-end=\"319\"\u003e\u003cstrong data-start=\"298\" data-end=\"309\"\u003eColour:\u003c\/strong\u003e Natural\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"320\" data-end=\"337\"\u003e\n\u003cp data-start=\"322\" data-end=\"337\"\u003e\u003cstrong data-start=\"322\" data-end=\"333\"\u003eRepeat:\u003c\/strong\u003e —\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"338\" data-end=\"366\"\u003e\n\u003cp data-start=\"340\" data-end=\"366\"\u003e\u003cstrong data-start=\"340\" data-end=\"361\"\u003eAvailable Widths:\u003c\/strong\u003e 4m\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"367\" data-end=\"402\"\u003e\n\u003cp data-start=\"369\" data-end=\"402\"\u003e\u003cstrong data-start=\"369\" data-end=\"390\"\u003eYarn Composition:\u003c\/strong\u003e 100% Jute\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"403\" data-end=\"433\"\u003e\n\u003cp data-start=\"405\" data-end=\"433\"\u003e\u003cstrong data-start=\"405\" data-end=\"421\"\u003ePile Weight:\u003c\/strong\u003e 1850 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"434\" data-end=\"469\"\u003e\n\u003cp data-start=\"436\" data-end=\"469\"\u003e\u003cstrong data-start=\"436\" data-end=\"452\"\u003eMothproofed:\u003c\/strong\u003e Moth-resistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"470\" data-end=\"492\"\u003e\n\u003cp data-start=\"472\" data-end=\"492\"\u003e\u003cstrong data-start=\"472\" data-end=\"484\"\u003eBacking:\u003c\/strong\u003e Latex\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1sw5w95\" data-start=\"499\" data-end=\"524\"\u003e\u003cstrong data-start=\"503\" data-end=\"522\"\u003eWhere to Put Me\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"525\" data-end=\"535\"\u003eIdeal for:\u003c\/p\u003e\n\u003cul data-start=\"536\" data-end=\"568\"\u003e\n\u003cli data-start=\"536\" data-end=\"547\"\u003e\n\u003cp data-start=\"538\" data-end=\"547\"\u003eBedroom\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"548\" data-end=\"556\"\u003e\n\u003cp data-start=\"550\" data-end=\"556\"\u003eRugs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"557\" data-end=\"568\"\u003e\n\u003cp data-start=\"559\" data-end=\"568\"\u003eRunners\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"39pose\" data-start=\"575\" data-end=\"602\"\u003e\u003cstrong data-start=\"579\" data-end=\"602\"\u003eThe Technical Stuff\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"604\" data-end=\"922\"\u003e\n\u003cli data-start=\"604\" data-end=\"635\"\u003e\n\u003cp data-start=\"606\" data-end=\"635\"\u003e\u003cstrong data-start=\"606\" data-end=\"623\"\u003eTotal Weight:\u003c\/strong\u003e 2150 g\/m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"636\" data-end=\"662\"\u003e\n\u003cp data-start=\"638\" data-end=\"662\"\u003e\u003cstrong data-start=\"638\" data-end=\"655\"\u003eTotal Height:\u003c\/strong\u003e 7 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"663\" data-end=\"690\"\u003e\n\u003cp data-start=\"665\" data-end=\"690\"\u003e\u003cstrong data-start=\"665\" data-end=\"682\"\u003eConstruction:\u003c\/strong\u003e Woven\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"691\" data-end=\"721\"\u003e\n\u003cp data-start=\"693\" data-end=\"721\"\u003e\u003cstrong data-start=\"693\" data-end=\"708\"\u003eTOG Rating:\u003c\/strong\u003e Not Tested\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"722\" data-end=\"742\"\u003e\n\u003cp data-start=\"724\" data-end=\"742\"\u003e\u003cstrong data-start=\"724\" data-end=\"733\"\u003eDyed:\u003c\/strong\u003e Undyed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"743\" data-end=\"788\"\u003e\n\u003cp data-start=\"745\" data-end=\"788\"\u003e\u003cstrong data-start=\"745\" data-end=\"759\"\u003eVacuuming:\u003c\/strong\u003e Suction vacuum recommended\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"813\"\u003e\n\u003cp data-start=\"791\" data-end=\"813\"\u003e\u003cstrong data-start=\"791\" data-end=\"807\"\u003eAnti-static:\u003c\/strong\u003e Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"814\" data-end=\"862\"\u003e\n\u003cp data-start=\"816\" data-end=\"862\"\u003e\u003cstrong data-start=\"816\" data-end=\"840\"\u003eInstallation Method:\u003c\/strong\u003e Double Stick Method\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"863\" data-end=\"922\"\u003e\n\u003cp data-start=\"865\" data-end=\"922\"\u003e\u003cstrong data-start=\"865\" data-end=\"890\"\u003eContract Suitability:\u003c\/strong\u003e Class 21 – Light Domestic Use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"hf2xsh\" data-start=\"929\" data-end=\"954\"\u003e\u003cstrong data-start=\"933\" data-end=\"954\"\u003eHelpful Resources\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"956\" data-end=\"1127\"\u003e\n\u003cli data-start=\"956\" data-end=\"998\"\u003e\n\u003cp data-start=\"958\" data-end=\"998\"\u003e\u003cstrong data-start=\"958\" data-end=\"996\"\u003e\u003ca data-start=\"960\" data-end=\"994\" class=\"\" rel=\"noopener\" href=\"#\"\u003eProduct \u0026amp; Installation Guides\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"999\" data-end=\"1039\"\u003e\n\u003cp data-start=\"1001\" data-end=\"1039\"\u003e\u003cstrong data-start=\"1001\" data-end=\"1037\"\u003e\u003ca data-start=\"1003\" data-end=\"1035\" class=\"\" rel=\"noopener\" href=\"#\"\u003eHelp \u0026amp; Advice: Product Care\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1040\" data-end=\"1085\"\u003e\n\u003cp data-start=\"1042\" data-end=\"1085\"\u003e\u003cstrong data-start=\"1042\" data-end=\"1083\"\u003e\u003ca data-start=\"1044\" data-end=\"1081\" class=\"\" rel=\"noopener\" href=\"#\"\u003eHelp \u0026amp; Advice: Installation Tips\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alternative Flooring","offers":[{"title":"Small 1.5m x 0.9m \/ None","offer_id":46667517985007,"sku":null,"price":170.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46664343290095,"sku":null,"price":175.99,"currency_code":"GBP","in_stock":true},{"title":"Small 1.5m x 0.9m \/ Cleaning Kit: (£45.90 )","offer_id":46667517952239,"sku":null,"price":216.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ None","offer_id":46667518050543,"sku":null,"price":239.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46664343322863,"sku":null,"price":249.99,"currency_code":"GBP","in_stock":true},{"title":"Medium 1.8m x 1.2m \/ Cleaning Kit: (£45.90 )","offer_id":46667518017775,"sku":null,"price":285.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ None","offer_id":46667518116079,"sku":null,"price":353.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46664343355631,"sku":null,"price":373.99,"currency_code":"GBP","in_stock":true},{"title":"Large 2.4m x 1.5m \/ Cleaning Kit: (£45.90 )","offer_id":46667518083311,"sku":null,"price":399.9,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ None","offer_id":46667518181615,"sku":null,"price":463.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Intec stain inhibitor: (£5.00\/psm )","offer_id":46664343388399,"sku":null,"price":493.99,"currency_code":"GBP","in_stock":true},{"title":"Extra Large 3m x 2m \/ Cleaning Kit: (£45.90 )","offer_id":46667518148847,"sku":null,"price":509.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/files\/Untitleddesign-2025-08-12T205755.109.png?v=1755014304"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/5055\/6399\/collections\/840808DE-40ED-2336-9D28-275A6F3A305E_31495edc-6a21-410b-8f9c-b54c1e6bace5.webp?v=1754581314","url":"https:\/\/fenstoncarter.co.uk\/collections\/alternative-flooring-jute-rugs.oembed","provider":"Fenstoncarter","version":"1.0","type":"link"}